Creative promotion is a must for all businesses in today’s automotive industry, right from repair shops to new car dealers and even charity donation services. Thanks to the perceived relationship that exists between the cars and car owner status, it becomes mandatory for all automotive industry businesses to impress and entice potential customers. If you are starting your business with budgetary constraints or thinking of using a creative way for boosting your branding, customized car stickers are the way to go.
Custom vinyl car stickers are great for exposing your brand to brand new customers and advertising in new markets with practically negligible investment. Car stickers are effective and easy ways of presenting your brand to all-new markets just by sharing them casually in fun environments as opposed to conventional marketing methods. Let us explore some smart ways your customized car stickers can help in promoting your business.
Give Customized Car Stickers as Gifts
You may present custom stickers to your clients as they are a brilliant promotional tool just right for automotive businesses, especially when the stickers are cool and interesting enough so that people are too happy to flaunt them on their vehicles. Stacks of car decals and bumper stickers could be distributed among your customers. A recognizable logo mixed with a compelling slogan could culminate in popular car or bumper stickers. According to Chron. if you are starting an automotive business, you could leave piles of customized car stickers in community hangouts, coffee shops, and bars to boost your brand awareness.
Hand Them Out at Trade Shows and Special Events
Everyone loves a freebie. If you are handing out stickers that are relevant, cute, or funny at a trade show, people will get wind of it and eventually land up at your stall. This is your golden chance to make an impression. You can also give out limited edition stickers at commemorative events that provide fond memories for the attendees and are a marker that they were with you on this special occasion. Remember to also prominently display your brand on the stickers. These will help you stand out from all other attendees at such events and might be applied by attendees to their cars or other belongings, meaning more eyeballs for your brand.
Turn Stickers into Merchandise
When your brand is fairly well-known and popular, you could take it to the next level through gamification. Among other merchandise, also sell your custom car stickers in-store, online, or at various events. The desire to show appreciation and loyalty to your brand, combined with impulse purchases at the point of sale could mean this becomes not only an effective marketing tool but a valuable income source too. At retail stores, for example, you could place these stickers somewhere near the cash registers, so that customers can notice them just before finalizing their purchase and are likely to pick them up impulsively.
Custom stickers are a spectacularly effective yet affordable way to promote your brand. They are unconventional enough to still be more interesting than traditional leaflets, flyers, and banners, and have the added advantage of traveling across the city or the country if stuck on vehicles, meaning they gather an audience for you wherever they go. Whether you are handing them out as freebies or selling them, well-designed and thoughtful brand stickers will be cherished by all your customers. You must provide them this opportunity to be brand ambassadors for you- the results can be remarkable.