Content writing is the art of writing articles, blog posts, web pages, and other content for the internet. Content writing services are companies that write this content for website owners. Though writing content can be a long and arduous process, it can go a long way in increasing your site’s SEO traffic.
Search engines look for content (or articles or blog posts, etc.) on websites. The more content they have, the better off they are. And this content needs to be well-written, relevant content. Long-form content, like articles or blog posts, is content that tends to run 1000+ words. And articles, blog posts, and other long-form content tend to perform better in search engines because search engines like sites that have a lot of content. So long-form content can help your website, and in general, it can help you, get higher rankings in search engines.
However, long-form content may not always be the answer. Depending on your niche, your content may be better served by shorter form content. For instance, if your niche is about information, then your content may be better served by short-form content.
Of course, long-form content and short-form content both have their pros and cons. However, long-form content is generally better because long-form content generally performs better in search engines.
Search engines are constantly trying to improve the quality of their results, and as result, they have begun to reward longer, more in-depth content.
A March 2015 blog post from Google highlighted the importance of long-form content for SEO.
The post states that Google’s algorithm is “still evolving,” and that Google rewards content that provides “more value” to users.
Google’s blog post explains that to provide “value,” your content should be:
- More in-depth
- Better organized
- Broader in scope
Long-form content is better for search engine rankings
In today’s fast-paced world, one of the best ways to convey your message to your audience is with long-form content. In fact, most companies will agree that you need at least 1,600 introductory words for a prospective customer to be engaged. My friend Becca Jayne has written a guide on long-form content for search engine rankings , and I was privileged to have been asked for my input on the subject.
Long-form content can often result in better search rankings as pages that are optimized for long-term value tend to do much better than those optimized for short term gain. Long-form content is usually much better for SEO and link building opportunities because it shows Google and other search engines that your site has valuable and helpful content.
Longer content helps create a more engaging experience
Long-form content has long been a favorite among SEOs because it demonstrates trust and authority to the reader. Long forms do this by providing more information with quality and depth that can’t be found anywhere else. There is the belief that Google’s bots and humans alike favor longer content because it supports the idea of creating more engaging experiences.
Longer-form content can often be more engaging, because it’s made up of numerous smaller bits of information. This longer-form content is typically broken up into readable chunks titled subtopics, which allow users to quickly scan through the article to find the information they’re looking for. Since social media platforms like Facebook and Twitter are forcing businesses to create bite-sized content, you should consider prioritizing longer-form articles on your website to take advantage of this shift in demand.
Longer content tends to be shared more on social media
One of the reasons that longer content tends to rank better in search results is that it’s more likely to be shared on social media.
The banner that says “Longer content tends to be shared more on social media” has been recently popping up on this blog and people keep asking us why we promote longer content here.
Longer content tends to be shared more on social media, which helps with exposure and links, two important factors that are happening in organic search engine rankings.
Longer content submits more keywords
How can a longer set of content attached to a particular keyword result in better search rankings? Well, it’s simple really. The more keywords you can submit under a single piece of content, the better. If you submit two or three keywords, it’ll be hard to rank for keyword one because there is competition from other pieces of content. But if you submit 20 keywords per piece of content, you’ll have a higher chance of ranking on the first page on Google.
Conclusion: Focus on creating long-form content that’s shareable and engaging to increase your organic search rankings. Reliable SEO services are hard to come by, especially when you’re doing them yourself. So approach SEO companies that promise results and can deliver you the best results.